A boilerplate discourse
As a public relations specialist, I cannot stress enough how elementary an approach we must espouse in effecting the simplest aspects of our practice. A boilerplate written at the end of a press release for the purpose of providing rudimentary information of the client has to be written not just in clear, succinct tones, but [...]
Posted at 10:52 AM on August 8, 2009 | leave a comment | Filed Under: Boilerplate, Grammar, Honorific, Hyperbole, Syntax, Writing | read on
A self-effacing CSR endeavour
I was having lunch with a well known investor relations personality, who is fast rising the ranks in the listed company she works for. I was astounded to hear how she has been leading her CSR efforts – deliberately low-key and opting for community initiatives that very few wealthy companies would want to be associated [...]
Posted at 5:29 PM on July 21, 2009 | leave a comment | Filed Under: Corporate social responsibility, CSR | read on
